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Protocol Intelligence
Data-driven signals on your job's competitivenessMetro location, mid-level generalist growth role, popular tools, and known brand create high competition.
Core growth marketing skills are transferable, but CRM/platform-specific experience creates moderate domain bias.
Explicit 2-4 years plus mandatory CRM/automation tool expertise enforces strict shortlisting filters.
Job Description
Structured overview of role & requirementsAbout This Role
Drive user growth via personalized communication strategies across channels including email, SMS, WhatsApp, and app push notifications.
Manage and execute promotional campaigns and sale events by configuring platforms, discounts, vouchers, and banners to boost bookings and revenue.
Analyze and optimize campaign performance using data, testing, and integrate new marketing automation tools for improved user engagement and revenue growth.
Minimum Requirements
2-4 years of experience in omni-channel marketing management.
Hands-on experience with marketing automation tools such as CleverTap, WebEngage, or MoEngage.
Strong understanding of mobile apps and user behavior on smartphones/internet.
Strong written and verbal communication skills.
Ideal Candidate Profile
Experienced in developing and executing multi-channel marketing campaigns focused on user acquisition and engagement in a startup or informal environment.
Proficient in marketing automation platforms and able to work cross-functionally with design, content, and operations teams.
Detail-oriented with a strong focus on quality and data-driven optimization of marketing communications.