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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 FMCG, metro location, mid-level generalist KAE title, and common skillset drive high competition.
Account management skills are transferable but FMCG e-commerce and category planning favor CPG experience.
Explicit 3+ years requirement plus customer-facing and team leadership expectations enforce moderate screening.
Job Description
Structured overview of role & requirementsAbout This Role
Build and maintain strong relationships with key eCommerce customers, acting as the primary HUL representative.
Develop and execute joint business plans and sales strategies to drive category growth, profitability, and online availability across multiple categories.
Negotiate trade terms, manage category investments, and ensure the timely launch and execution of marketing and promotional activities on the platform.
Minimum Requirements
Graduation in business or marketing.
Overall sales and marketing experience of 3+ years.
Experience in leading teams is critical.
Customer-facing experience is desirable but not mandatory as per JD.
Ideal Candidate Profile
Strong analytical skills with ability to convert insights into actionable strategies.
Experience managing eCommerce or key account relationships with a focus on profitable category growth and online sales channels.
Comfortable negotiating with senior stakeholders and implementing category and shopper-centric strategies.