Match Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessStrong brand, metro location, mid-level generalist title, and broad, non-niche content skill requirements.
Transferable content skills across industries but preference for B2B/enterprise and ed-tech domain knowledge.
Explicit 5+ years requirement plus mandatory B2B content marketing experience and multi-format skillset.
Job Description
Structured overview of role & requirementsAbout This Role
Lead content marketing initiatives targeting specific industries and personas within Coursera’s enterprise marketing programs.
Conceptualize, develop, and oversee creation of diverse content assets including data reports, e-books, videos, webinars, and webpages aligned with campaign goals and target audiences.
Collaborate cross-functionally with marketing, sales, and creative teams to ensure content alignment and consistency with brand messaging and editorial standards.
Minimum Requirements
Bachelor’s Degree in English, Communication, Journalism, or related field.
5+ years of content marketing experience, preferably in B2B/enterprise settings focused on full-funnel campaigns.
Proven ability to produce and manage a variety of content formats (e-books, data reports, videos, webpages) tailored to target audiences and personas.
Experience with SEO/AIO/GEO content creation best practices and using AI-powered tools to scale content production.
Ideal Candidate Profile
Experienced in managing multiple, complex projects with cross-functional stakeholders (marketing, sales, creative) to drive alignment.
Demonstrated strategic and metrics-driven approach combined with creative problem-solving in content marketing.
Strong understanding of ed-tech industry trends and ability to create both thought leadership and product-focused content relevant to enterprise customers.