Senior Manager - Marketing Data Analytics
American Express Global Business Travel (Amex GBT)Match Score
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Protocol Intelligence
Data-driven signals on your job's competitivenessMedium — Tier-1 employer and metro location increase applicants, but seniority and niche marketing analytics reduce density.
Medium — core analytics skills transfer across industries, but GTM and marketing/revenue operations experience is preferred.
High — explicit 10+ years requirement, domain-specific GTM and tooling experience, and leadership expectations.
Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end marketing performance reporting, lead generation analytics, and forecasting models aligned to Marketing, SDR, and Sales.
Develop and maintain dashboards and reports providing actionable insights and communicate findings to senior leadership in executive-ready formats.
Lead analytics strategy including data governance, automation of reporting, AI/automation pilots, and cross-functional collaboration for revenue optimization.
Minimum Requirements
10+ years in marketing or data analytics roles including Marketing, Sales Ops, Revenue Operations, or Business Intelligence.
Strong expertise in GTM analytics concepts: attribution, funnel performance, ROI modeling, segmentation, pipeline, and forecasting.
Experience with BI tools (Tableau, Power BI, Looker) and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar).
Location: Gurgaon, India; Ability to work EMEA shifts.
Ideal Candidate Profile
Experienced leader capable of managing and developing a small analytics team with proven stakeholder collaboration skills.
Familiar with travel, SaaS, or subscription business models and comfortable translating complex analytics into strategic recommendations for executives.
Proactive in driving analytics strategy including automation, data governance, and applying AI/ML within marketing analytics environment.
