Senior Manager - Marketing Data Analytics
American Express Global Business Travel (Amex GBT) (company site, opens in a new tab)10+ yrsGurugramOn-siteDirect career pageEst. 28–45 LPA
Posted on 22 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end marketing performance reporting, lead generation analytics, and forecasting models aligned to Marketing, SDR, and Sales.
- Develop and maintain dashboards and reports providing actionable insights and communicate findings to senior leadership in executive-ready formats.
- Lead analytics strategy including data governance, automation of reporting, AI/automation pilots, and cross-functional collaboration for revenue optimization.
Minimum Requirements
- 10+ years in marketing or data analytics roles including Marketing, Sales Ops, Revenue Operations, or Business Intelligence.
- Strong expertise in GTM analytics concepts: attribution, funnel performance, ROI modeling, segmentation, pipeline, and forecasting.
- Experience with BI tools (Tableau, Power BI, Looker) and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar).
- Location: Gurgaon, India; Ability to work EMEA shifts.
Ideal Candidate Profile
- Experienced leader capable of managing and developing a small analytics team with proven stakeholder collaboration skills.
- Familiar with travel, SaaS, or subscription business models and comfortable translating complex analytics into strategic recommendations for executives.
- Proactive in driving analytics strategy including automation, data governance, and applying AI/ML within marketing analytics environment.