Senior Manager - Growth and Retention - Bangalore, Pune
Optum (company site, opens in a new tab)10+ yrsGurugramOn-siteDirect career pageEst. 20–35 LPA
Posted on 22 Sept
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Job description
Structured overview of role & requirements
About This Role
- Support execution and coordination of multi-channel growth and retention marketing campaigns, lifecycle programs, and engagement initiatives according to assigned audiences and business priorities.
- Manage campaign planning tasks including briefing, content coordination, approvals, QA, launch readiness, and performance reporting across digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels.
- Monitor campaign and journey performance metrics, prepare updates for stakeholders, maintain project trackers and campaign calendars, and assist in identifying engagement gaps and improvement opportunities.
Minimum Requirements
- Bachelor's degree in marketing, communications, business, or related field.
- 10+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles.
- Experience managing multi-channel marketing campaigns and communication programs across digital, email, web, direct mail, social, CRM, or related channels.
- Strong organizational, project coordination, writing, editing, proofreading, communication skills, and experience working with campaign performance data and cross-functional teams.
Ideal Candidate Profile
- Experienced handling cross-functional collaboration involving creative, content, analytics, product, marketing operations, legal, privacy, and compliance teams in large matrixed organizations.
- Comfortable operating in fast-paced, detail-oriented environments managing multiple tasks and deadlines with proactive follow-through.
- Skilled in using data-driven insights to support campaign optimization and process improvements including playbook and workflow development.