Senior Manager - Growth and Retention - Bangalore, Pune
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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 brand, metro locations, and broad multi-channel marketing scope increase candidate competition.
Healthcare-focused compliance and CRM experience moderately limits cross-industry transferability.
Mandatory 10+ years and multi-channel lifecycle marketing experience raise shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Support execution and coordination of multi-channel growth and retention marketing campaigns, lifecycle programs, and engagement initiatives according to assigned audiences and business priorities.
Manage campaign planning tasks including briefing, content coordination, approvals, QA, launch readiness, and performance reporting across digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels.
Monitor campaign and journey performance metrics, prepare updates for stakeholders, maintain project trackers and campaign calendars, and assist in identifying engagement gaps and improvement opportunities.
Minimum Requirements
Bachelor's degree in marketing, communications, business, or related field.
10+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles.
Experience managing multi-channel marketing campaigns and communication programs across digital, email, web, direct mail, social, CRM, or related channels.
Strong organizational, project coordination, writing, editing, proofreading, communication skills, and experience working with campaign performance data and cross-functional teams.
Ideal Candidate Profile
Experienced handling cross-functional collaboration involving creative, content, analytics, product, marketing operations, legal, privacy, and compliance teams in large matrixed organizations.
Comfortable operating in fast-paced, detail-oriented environments managing multiple tasks and deadlines with proactive follow-through.
Skilled in using data-driven insights to support campaign optimization and process improvements including playbook and workflow development.
