Senior Analyst - Digital Marketing
METRO AGMatch Score
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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level generalist digital marketing role in Pune metro with broad platform requirements increases candidate competition.
Digital marketing operations skills are widely transferable across industries, so background fit sensitivity is low.
Explicit 4–7 years requirement plus required CMS, analytics and email platform skills creates moderate filtering.
Job Description
Structured overview of role & requirementsAbout This Role
Manage end-to-end execution of digital marketing campaigns across web, app, email, and digital catalog channels for METRO's markets.
Oversee content and asset management, including uploading, configuration, testing, and publishing of campaign materials and digital assets.
Collaborate with local marketing, category management, CRM, and external agencies to ensure data quality, timely delivery, and continuous process improvement in digital marketing operations.
Minimum Requirements
Bachelor’s degree in Marketing, Business Administration, Communication, or related field preferred.
4-7 years of experience in digital marketing, marketing operations, or related support function required.
Proficiency with digital marketing platforms including content management systems, email marketing tools, and analytics (Google Analytics, Looker Studio).
Work Experience Required: 4-7 years in digital marketing or related; Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in retail/wholesale or consumer goods/FMCG digital marketing environments.
Strong operational focus on campaign execution, content management, and cross-functional coordination in complex, multinational settings.
Skilled in using digital marketing analytics tools and improving processes to enhance campaign performance and data quality.