4–6 yrsBengaluruOn-siteDirect career pageEst. 8–14 LPA
Posted on 22 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and drive the CRM strategy across key user segments and business verticals with a focus on retention, engagement, and repeat usage.
- Manage and mentor a small team to execute multi-channel campaigns (Push, SMS, WhatsApp, Email) and build lifecycle marketing journeys (onboarding, engagement, reactivation).
- Monitor CRM performance metrics (DAU, WAU, re-engagement, conversions), create dashboards, track OKRs, and collaborate cross-functionally to scale CRM impact and improve user retention and revenue.
Minimum Requirements
- 4–6 years of experience in CRM, lifecycle marketing, or retention.
- Hands-on experience with campaign tools and analytics platforms.
- Ability to lead and coach a small team.
- Location requirement: Bengaluru (Work from Office).
Ideal Candidate Profile
- Experience leading CRM strategy and execution across multiple channels with measurable impact on user retention and revenue growth.
- Strong data orientation and performance mindset, capable of building scalable CRM processes and frameworks.
- Proven ability to collaborate with product, growth, content, and data teams to drive business outcomes.