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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level, metro CRM lifecycle role with broad channel responsibilities and a common title increases competition.
CRM and lifecycle marketing skills transfer across consumer internet and e-commerce, with moderate domain dependence.
Explicit 4–6 years plus channel analytics and team leadership requirements create moderate shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Own and drive the CRM strategy across key user segments and business verticals with a focus on retention, engagement, and repeat usage.
Manage and mentor a small team to execute multi-channel campaigns (Push, SMS, WhatsApp, Email) and build lifecycle marketing journeys (onboarding, engagement, reactivation).
Monitor CRM performance metrics (DAU, WAU, re-engagement, conversions), create dashboards, track OKRs, and collaborate cross-functionally to scale CRM impact and improve user retention and revenue.
Minimum Requirements
4–6 years of experience in CRM, lifecycle marketing, or retention.
Hands-on experience with campaign tools and analytics platforms.
Ability to lead and coach a small team.
Location requirement: Bengaluru (Work from Office).
Ideal Candidate Profile
Experience leading CRM strategy and execution across multiple channels with measurable impact on user retention and revenue growth.
Strong data orientation and performance mindset, capable of building scalable CRM processes and frameworks.
Proven ability to collaborate with product, growth, content, and data teams to drive business outcomes.