Growth Manager- D2C (E-commerce)
AppsForBharat (company site, opens in a new tab)4–6 yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted on 22 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end growth and category management for Srimandir's D2C channel including demand generation, assortment planning, pricing, promotions, and calendar-driven campaigns.
- Manage product assortment vertically (depth and premium tiers) and horizontally (category expansion and cross-selling) to optimize growth and SKU mix.
- Plan and execute pricing strategies, discounting, and promotional calendars aligned with India's devotional festivals to maximize revenue and margin.
Minimum Requirements
- 4–6 years of experience in category management, growth, or D2C e-commerce with a mix of category ownership and demand generation.
- Strong performance marketing expertise with experience running or partnering on Meta/Google channels and CRM/retention marketing.
- Comfortable with pricing strategy, P&L management, and data-driven decision making from funnel and category analytics.
- Work Experience Required: 4–6 years; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in both category management and growth marketing within D2C or e-commerce contexts, ideally in consumer brands, FMCG, or app/store growth.
- Ability to handle strategic assortment planning with vertical depth and horizontal expansion, combined with pricing discipline that sustains margin while scaling volume.
- Comfortable working with calendar-driven, festive demand cycles and aligned to Indian devotional/spiritual consumer nuances.