Growth Manager- D2C (E-commerce)
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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level D2C growth role, metro location, broad skills and VC-backed brand increase candidate competition.
Requires D2C/category and performance-marketing experience, moderately transferable across consumer and e-commerce industries.
Explicit 4–6 years plus mandatory D2C, performance marketing, category and P&L skills create moderate filtering.
Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end growth and category management for Srimandir's D2C channel including demand generation, assortment planning, pricing, promotions, and calendar-driven campaigns.
Manage product assortment vertically (depth and premium tiers) and horizontally (category expansion and cross-selling) to optimize growth and SKU mix.
Plan and execute pricing strategies, discounting, and promotional calendars aligned with India's devotional festivals to maximize revenue and margin.
Minimum Requirements
4–6 years of experience in category management, growth, or D2C e-commerce with a mix of category ownership and demand generation.
Strong performance marketing expertise with experience running or partnering on Meta/Google channels and CRM/retention marketing.
Comfortable with pricing strategy, P&L management, and data-driven decision making from funnel and category analytics.
Work Experience Required: 4–6 years; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in both category management and growth marketing within D2C or e-commerce contexts, ideally in consumer brands, FMCG, or app/store growth.
Ability to handle strategic assortment planning with vertical depth and horizontal expansion, combined with pricing discipline that sustains margin while scaling volume.
Comfortable working with calendar-driven, festive demand cycles and aligned to Indian devotional/spiritual consumer nuances.