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Protocol Intelligence
Data-driven signals on your job's competitivenessMetro Bangalore and mid-level seniority increase competition, but niche digital-analytics tooling narrows applicant pool.
Specialized digital-marketing analytics, experimentation, and Adobe/Optimizely expertise limit transferability across industries.
Explicit 4–6 years plus mandatory analytics, experimentation, and ML tool requirements create strict screening.
Job Description
Structured overview of role & requirementsAbout This Role
Design and implement AI/ML models to optimize digital analytics and customer journey, improving conversion rates and user engagement.
Develop and deploy algorithms for digital marketing analytics using platforms like Tableau, Adobe Analytics, and Optimizely.
Lead AI/ML project delivery, manage A/B testing platforms (Adobe Target, Google Optimize), and adopt emerging AI and digital analytics technologies.
Minimum Requirements
4 to 6 years of experience in AI/ML engineering with expertise in digital analytics optimization.
Proficiency in Tableau, Adobe Analytics, Optimizely, Adobe Target, and Google Optimize.
Programming skills in Python or R for machine learning model development.
Bachelor's degree in Computer Science, IT, Data Science, or related field; Immediate joiner required.
Ideal Candidate Profile
Experienced at leading AI/ML initiatives focused on digital marketing analytics and optimization.
Comfortable working with multiple digital analytics and experimentation platforms and managing end-to-end project delivery.
Skilled in statistical modeling and able to translate data insights into actionable business recommendations.