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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 FMCG, metro location, and common brand/media role attract many qualified applicants.
Media and brand skills transfer across industries, but CPG category experience adds some bias.
Explicit MBA requirement and 1-3 years' experience enforce rigid filters.
Job Description
Structured overview of role & requirementsAbout This Role
Own and lead brand media strategy and execution for assigned categories, encompassing traditional, digital, social, and e-commerce platforms.
Evaluate impact of media on business performance and ensure appropriate media assets, strategy, and budget allocation by platform and customer.
Collaborate with brand and central media operations teams to maximize media effectiveness and support media team leadership and learning.
Minimum Requirements
Master's degree (MBA) in Marketing, Mass Communication or relevant media experience.
1-3 years of relevant work experience in media or brand management.
Strong analytical, strategic thinking, and communication skills.
Job location: Mumbai office.
Ideal Candidate Profile
Experienced in linking media strategies closely to brand/business outcomes across multiple platforms (traditional, digital, social, e-com).
Capable of leading media-related initiatives within brand and cross-functional teams with agility and quick learning.
Comfortable working collaboratively with multiple teams including brand directors and central media operations.