Senior Analyst - Digital Marketing
METRO Global Solution Center IndiaMatch Score
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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level, generalist digital marketing role in a metro location with common skills increases applicant competition.
Digital marketing skills are easily transferable across industries though retail experience is preferred.
Explicit 4–7 years requirement plus mandatory analytics, CMS and email marketing skills creates moderate shortlisting filters.
Job Description
Structured overview of role & requirementsAbout This Role
Manage end-to-end execution of digital marketing campaigns across multiple digital channels including web, app, email, and digital catalogs.
Handle content and asset management by uploading, configuring, and maintaining digital content aligned with campaign briefs.
Collaborate with local marketing teams, category management, CRM, and external agencies to ensure timely delivery and performance monitoring of digital marketing activities.
Minimum Requirements
Bachelor’s degree in Marketing, Business Administration, Communication, or related field preferred.
4-7 years of experience in digital marketing, marketing operations, or related support function.
Proficient in digital marketing processes including content management, email marketing (Adobe Marketing Automation knowledge a plus), and campaign performance analysis using tools like Google Analytics.
Work Experience Required: 4-7 years
Ideal Candidate Profile
Experienced in integrating cross-functional inputs from marketing, category management, sales, and external agencies for campaign execution.
Comfortable working in a remote, collaborative team environment with strong stakeholder coordination skills.
Demonstrated capability in continuous improvement and standardization of digital marketing processes and content management.