Senior Performance Marketing Specialist, Paid Media
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Protocol Intelligence
Data-driven signals on your job's competitivenessRemote role, mid-level (5+ years), popular performance marketing title, and multi-channel requirements increase applicant density.
Core paid-media skills transfer across industries, but platform, subscription, and attribution experience raise domain specificity.
Explicit 5+ years requirement plus mandatory platform experience (Apple Search Ads, Google, Meta, TikTok) and measurement skills.
Job Description
Structured overview of role & requirementsAbout This Role
Own execution and optimization of paid acquisition campaigns across multiple channels focusing on Mobile App, Remarketing, and Acquisition.
Use data-driven analysis and structured testing to improve CAC, ROAS, and LTV and recommend budget reallocations based on performance.
Collaborate with Creative, Product, Data, and Engineering teams to improve campaign creatives, landing pages, tracking, and attribution measurement.
Minimum Requirements
5+ years of hands-on performance marketing experience, preferably in B2C subscription or consumer tech.
Proven expertise with Apple Search Ads, Google, Meta, and TikTok paid channels.
Experience executing campaigns across international markets including the US, UK, or EU.
Work Experience Required: 5+ years of relevant performance marketing; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced managing multi-channel paid campaigns with strong analytical skills to drive campaign optimizations and budget decisions.
Comfortable with GA4, campaign reporting tools like Looker, and applying attribution and incrementality insights to marketing decisions.
Able to collaborate effectively in remote, cross-functional teams while owning multiple campaigns and priorities independently.
