Marketing Data Analyst
American Express Global Business Travel (Amex GBT)Match Score
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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong employer brand, metro location, mid-level generalist title, and broad analytics skillset increase candidate competition.
Marketing analytics skills (SQL, attribution, BI) are highly transferable across industries.
Explicit 3–5 year requirement plus mandatory SQL, Python/R, BI and data warehouse skills increase strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Build and maintain dashboards monitoring lead generation, funnel conversion, and marketing ROI with focus on usability and performance.
Develop and maintain marketing data models to support analytics including attribution, funnel metrics, and ROI calculations.
Implement advanced analytics solutions including anomaly detection and trend identification using large datasets and advanced technologies.
Minimum Requirements
3–5 years experience in data analyst or marketing analytics role with exposure to statistical or attribution modeling.
Strong SQL skills and familiarity with Python or R for data modeling work.
Experience with BI tools like Tableau and data warehouse environments such as Snowflake or BigQuery.
Understanding of GTM concepts including attribution, funnel performance, ROI modeling, segmentation, and forecasting.
Ideal Candidate Profile
Experienced in translating complex marketing and analytics requirements into scalable data visualizations and reporting structures.
Skilled at collaborating cross-functionally with marketing, analytics, and technical teams to drive consistent metric definitions and insights.
Adept at optimizing reporting tools for user self-service and maintaining high performance on large marketing datasets.