Marketing Data Analyst
American Express Global Business Travel (Amex GBT) (company site, opens in a new tab)3–5 yrsGurugramOn-siteDirect career pageEst. 12–18 LPA
Posted on 22 Sept
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Job description
Structured overview of role & requirements
About This Role
- Build and maintain dashboards monitoring lead generation, funnel conversion, and marketing ROI with focus on usability and performance.
- Develop and maintain marketing data models to support analytics including attribution, funnel metrics, and ROI calculations.
- Implement advanced analytics solutions including anomaly detection and trend identification using large datasets and advanced technologies.
Minimum Requirements
- 3–5 years experience in data analyst or marketing analytics role with exposure to statistical or attribution modeling.
- Strong SQL skills and familiarity with Python or R for data modeling work.
- Experience with BI tools like Tableau and data warehouse environments such as Snowflake or BigQuery.
- Understanding of GTM concepts including attribution, funnel performance, ROI modeling, segmentation, and forecasting.
Ideal Candidate Profile
- Experienced in translating complex marketing and analytics requirements into scalable data visualizations and reporting structures.
- Skilled at collaborating cross-functionally with marketing, analytics, and technical teams to drive consistent metric definitions and insights.
- Adept at optimizing reporting tools for user self-service and maintaining high performance on large marketing datasets.