Channel Marketing Manager
Renesas Electronics Corporation (company site, opens in a new tab)10+ yrsNoidaOn-siteDirect career pageEst. 20–35 LPA
Posted on 22 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and drive regional channel marketing strategy and go-to-market execution for Power, Analog, and mixed-signal semiconductor solutions to accelerate demand creation and partner enablement.
- Develop and execute partner enablement programs, joint campaigns, and channel-specific growth initiatives to generate qualified leads, improve funnel conversion, and increase revenue contribution.
- Translate technical product capabilities into clear value propositions, sales enablement tools, and campaign materials; track and optimize channel marketing ROI using data-driven insights.
Minimum Requirements
- Bachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or related field.
- At least 10 years of experience in channel marketing, product marketing, business development, semiconductor solution marketing, or technical sales.
- Strong domain expertise in Power, Analog, and mixed-signal semiconductor products including power management and signal chain solutions.
- Proven experience partnering with distributors and channel partners to deliver demand-generation and market-development programs.
Ideal Candidate Profile
- Experienced in semiconductor channel marketing with solid understanding of Power, Analog, and mixed-signal product portfolios and market dynamics.
- Demonstrated ability to integrate cross-functional stakeholders including sales, product groups, distributors, and marketing teams in a matrixed, multicultural environment.
- Skilled in data-driven campaign management, ROI optimization, and translating technical product strengths into differentiated commercial messaging for partners.