B2B Product Marketing Manager
Optum (company site, opens in a new tab)5+ yrsGurugramOn-siteDirect career pageEst. 12–22 LPA
Posted on 21 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead go-to-market planning and product launch activities for assigned solutions or portfolio initiatives.
- Develop and refine product messaging, value propositions, and customer-facing narratives that communicate complex healthcare and technology concepts clearly.
- Support sales enablement by creating tools and resources such as playbooks, battle cards, and sales materials to improve sales effectiveness and ensure cross-functional launch readiness.
Minimum Requirements
- 5+ years of experience in Product Marketing or Go-to-Market roles focused on product launches and commercialization.
- Proven skills in content development including sales presentations, case studies, white papers, and thought leadership pieces.
- Experience in sales enablement including development of playbooks, battle cards, and competitive positioning materials.
- Work Experience Required: Minimum 5 years Product Marketing / Go-to-Market experience with relevant skills.
Ideal Candidate Profile
- Experienced in cross-functional collaboration with product, sales, marketing, and leadership teams to align commercialization and launch priorities.
- Strong expertise in translating complex healthcare, technology, clinical, operational, and financial information into clear, customer-centric messaging.
- Skilled at managing multiple content types and sales enablement materials aligned to strategic product launches and growth initiatives.