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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong employer brand, mid-level generalist title, metro context, and broad skillset requirements increase competition.
Core product marketing skills transfer across industries, but healthcare domain knowledge creates moderate industry specificity.
Explicit 5+ years requirement plus mandatory product marketing, go-to-market, and sales-enablement experience increases filtering.
Job Description
Structured overview of role & requirementsAbout This Role
Lead go-to-market planning and product launch activities for assigned solutions or portfolio initiatives.
Develop and refine product messaging, value propositions, and customer-facing narratives that communicate complex healthcare and technology concepts clearly.
Support sales enablement by creating tools and resources such as playbooks, battle cards, and sales materials to improve sales effectiveness and ensure cross-functional launch readiness.
Minimum Requirements
5+ years of experience in Product Marketing or Go-to-Market roles focused on product launches and commercialization.
Proven skills in content development including sales presentations, case studies, white papers, and thought leadership pieces.
Experience in sales enablement including development of playbooks, battle cards, and competitive positioning materials.
Work Experience Required: Minimum 5 years Product Marketing / Go-to-Market experience with relevant skills.
Ideal Candidate Profile
Experienced in cross-functional collaboration with product, sales, marketing, and leadership teams to align commercialization and launch priorities.
Strong expertise in translating complex healthcare, technology, clinical, operational, and financial information into clear, customer-centric messaging.
Skilled at managing multiple content types and sales enablement materials aligned to strategic product launches and growth initiatives.