Client Marketing Analytics - Vice President
Citi (company site, opens in a new tab)10+ yrsDelhi NCROn-siteDirect career pageEst. 28–45 LPA
Posted on 22 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead and manage marketing analytics initiatives to evaluate and optimize campaign and event ROI across digital and offline channels.
- Develop and maintain business intelligence dashboards and reporting tools to provide real-time marketing performance insights to senior leadership.
- Manage and mentor a team of analysts, oversee analytical solution deliveries, and ensure data-driven marketing investment optimization and risk compliance.
Minimum Requirements
- Master's or Bachelor's degree in a quantitative field such as Engineering, Technology, or Computer Science.
- 10+ years of experience in marketing analytics and team leadership, with proven ability to deliver analytical solutions.
- Experience in financial services marketing analytics, including retail banking, credit cards, or investment analytics.
- Familiarity with marketing automation and web analytics platforms (e.g., Sprinklr, Adobe Analytics) and data visualization tools (e.g., Tableau).
Ideal Candidate Profile
- Experienced leader in marketing analytics with strong capabilities in translating complex data into actionable marketing strategies and ROI optimization.
- Comfortable working with large datasets and advanced analytics tools with experience in process optimization including use of generative AI tools.
- Demonstrated ability to collaborate across internal and external stakeholders, communicate insights to senior leadership, and manage risk in business decisions.