Match Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessStrong employer brand and metro location but senior, specialized role reduces applicant density.
Strong financial-services and marketing-analytics emphasis makes cross-industry moves less transferable.
10+ years, financial-services marketing analytics leadership and specific tool/domain requirements drive strict filters.
Job Description
Structured overview of role & requirementsAbout This Role
Lead and manage marketing analytics initiatives to evaluate and optimize campaign and event ROI across digital and offline channels.
Develop and maintain business intelligence dashboards and reporting tools to provide real-time marketing performance insights to senior leadership.
Manage and mentor a team of analysts, oversee analytical solution deliveries, and ensure data-driven marketing investment optimization and risk compliance.
Minimum Requirements
Master's or Bachelor's degree in a quantitative field such as Engineering, Technology, or Computer Science.
10+ years of experience in marketing analytics and team leadership, with proven ability to deliver analytical solutions.
Experience in financial services marketing analytics, including retail banking, credit cards, or investment analytics.
Familiarity with marketing automation and web analytics platforms (e.g., Sprinklr, Adobe Analytics) and data visualization tools (e.g., Tableau).
Ideal Candidate Profile
Experienced leader in marketing analytics with strong capabilities in translating complex data into actionable marketing strategies and ROI optimization.
Comfortable working with large datasets and advanced analytics tools with experience in process optimization including use of generative AI tools.
Demonstrated ability to collaborate across internal and external stakeholders, communicate insights to senior leadership, and manage risk in business decisions.