Senior Manager - marketing
Weekday (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 20–35 LPA
Posted on 21 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own the entire user acquisition engine, including strategy, systems, and execution for MyNaksh.
- Manage and allocate a monthly media budget of ₹2Cr+ with plans to scale to $1M+ USD/month within 6–12 months.
- Drive growth metrics such as CAC, ROAS, LTV, and payback, while building automated acquisition workflows and high-velocity creative testing.
Minimum Requirements
- 5–8 years of experience in performance/growth marketing for consumer tech or mobile-first products.
- Proven experience managing multi-crore monthly media budgets independently.
- Strong expertise with Meta, Google/UAC, YouTube platforms and proficiency in analytics tools like AppsFlyer/Singular and SQL/Sheets.
- Location requirement: Bengaluru, Work From Office (WFO).
Ideal Candidate Profile
- Highly autonomous lead individual contributor capable of independently owning critical growth levers.
- Experienced in building automated acquisition workflows and scaling hundreds of creative variants.
- Comfortable working directly with founders and cross-functional teams in a fast-growing consumer AI or related tech environment.