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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level, metro growth-marketing role with broad channel and massive budget ownership increases competition.
Consumer mobile growth focus with cohort analytics and UA specialization makes industry transferability moderate.
Explicit 5–8 years, multi-crore budget ownership, platform expertise and analytics requirements raise shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Own the entire user acquisition engine, including strategy, systems, and execution for MyNaksh.
Manage and allocate a monthly media budget of ₹2Cr+ with plans to scale to $1M+ USD/month within 6–12 months.
Drive growth metrics such as CAC, ROAS, LTV, and payback, while building automated acquisition workflows and high-velocity creative testing.
Minimum Requirements
5–8 years of experience in performance/growth marketing for consumer tech or mobile-first products.
Proven experience managing multi-crore monthly media budgets independently.
Strong expertise with Meta, Google/UAC, YouTube platforms and proficiency in analytics tools like AppsFlyer/Singular and SQL/Sheets.
Location requirement: Bengaluru, Work From Office (WFO).
Ideal Candidate Profile
Highly autonomous lead individual contributor capable of independently owning critical growth levers.
Experienced in building automated acquisition workflows and scaling hundreds of creative variants.
Comfortable working directly with founders and cross-functional teams in a fast-growing consumer AI or related tech environment.