Performance Marketing Manager
Aminu4–6 yrsMumbaiOn-siteDirect career pageEst. 10–20 LPA
Posted on 21 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize paid digital customer acquisition campaigns on Meta (Facebook & Instagram) and Google Ads, managing monthly budgets of ₹50 Lakhs+.
- Build and maintain tracking infrastructure including Meta Pixel, Conversion API, GA4, GTM, and ensure attribution accuracy across platforms.
- Analyze campaign data and customer behavior to identify growth opportunities, establish testing roadmaps, and prepare actionable performance reports.
Minimum Requirements
- 4–6 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
- Strong expertise in Meta Ads, Google Ads, and tracking tools: GA4, GTM, Meta Pixel, Conversion API, and conversion tracking.
- Experience managing advertising budgets of ₹50 Lakhs or more per month with proven ability to scale customer acquisition profitably.
- Ability to analyze Shopify analytics alongside Meta and Google Ads data for attribution and funnel analysis.
Ideal Candidate Profile
- Experience working in D2C, E-commerce, Beauty, Wellness, FMCG, or similar consumer brand domains preferred.
- Demonstrated ownership beyond task execution, ideally in founder-led or fast-growing brands with hands-on campaign and tracking system setup.
- Strong analytical orientation with capability to build automated reporting systems and translate data into actionable growth strategies.