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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level, popular performance marketing role with significant ad-spend expertise attracts moderate competition.
Skills transfer across consumer and e-commerce brands, but D2C/beauty preference increases domain sensitivity.
Explicit 4–6 years plus mandatory GA4/GTM/CAPI and large-budget experience will tightly filter candidates.
Job Description
Structured overview of role & requirementsAbout This Role
Own and optimize paid digital customer acquisition campaigns on Meta (Facebook & Instagram) and Google Ads, managing monthly budgets of ₹50 Lakhs+.
Build and maintain tracking infrastructure including Meta Pixel, Conversion API, GA4, GTM, and ensure attribution accuracy across platforms.
Analyze campaign data and customer behavior to identify growth opportunities, establish testing roadmaps, and prepare actionable performance reports.
Minimum Requirements
4–6 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
Strong expertise in Meta Ads, Google Ads, and tracking tools: GA4, GTM, Meta Pixel, Conversion API, and conversion tracking.
Experience managing advertising budgets of ₹50 Lakhs or more per month with proven ability to scale customer acquisition profitably.
Ability to analyze Shopify analytics alongside Meta and Google Ads data for attribution and funnel analysis.
Ideal Candidate Profile
Experience working in D2C, E-commerce, Beauty, Wellness, FMCG, or similar consumer brand domains preferred.
Demonstrated ownership beyond task execution, ideally in founder-led or fast-growing brands with hands-on campaign and tracking system setup.
Strong analytical orientation with capability to build automated reporting systems and translate data into actionable growth strategies.