Area Sales Manager (ASM) - Agatti Masala
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Protocol Intelligence
Data-driven signals on your job's competitivenessCommon mid-level FMCG sales role with 3–7 years attracts moderate applicant competition.
Strong preference for FMCG distributor/retailer contacts and local market knowledge reduces cross-industry fit.
Explicit 3–7 years and FMCG distributor experience preference makes shortlisting moderately strict.
Job Description
Structured overview of role & requirementsAbout This Role
Manage and expand distributor and dealer networks in assigned territories in Madhya Pradesh and Uttar Pradesh, including appointing new distributors and expanding retail coverage.
Drive achievement of monthly, quarterly, and annual sales targets with primary and secondary sales focus and ensure product availability and merchandising at retail outlets.
Conduct regular market visits, monitor competitor activities, coordinate with distributors on stock and collections, and prepare sales reports and market feedback for management.
Minimum Requirements
3–7 years of sales experience, preferably in FMCG, Food, Spices, Grocery or Consumer Products.
Graduate degree required; MBA preferred.
Willingness to travel extensively within assigned territory (specific locations in Madhya Pradesh and Uttar Pradesh).
Proficiency in MS Excel and basic sales reporting also needed.
Ideal Candidate Profile
Experienced in Distributor / Retail / General Trade sales with strong local market and distributor network understanding in the specified regions.
Target-oriented with demonstrated ability to work independently and manage relationships with distributors, retailers, and wholesalers.
Candidates with existing FMCG distributor/retailer contacts in the regions mentioned preferred.