Lead Digital Analytics & Adobe Customer Journey Specialist
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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong employer brand and Mumbai metro raise competition, while niche Adobe CJA expertise moderates applicant density.
Requires specific Adobe analytics and tagging experience, moderately transferable across industries with similar digital analytics stacks.
Role mandates deep Adobe Analytics, CJA and tracking implementation expertise, so hiring filters will be strict.
Job Description
Structured overview of role & requirementsAbout This Role
Lead design, development, and optimisation of analytics solutions using Adobe Analytics and Adobe Customer Journey Analytics (CJA).
Own and maintain digital tracking frameworks including event tracking, tagging, and data quality assurance across digital platforms.
Partner with Marketing and business stakeholders to build measurement frameworks, KPI dashboards, campaign performance insights, and translate analytics into actionable business recommendations.
Minimum Requirements
Experience with Adobe Analytics and Adobe Customer Journey Analytics (CJA) required.
Proven skills in digital tracking frameworks, event tracking strategies, and tagging implementation.
Strong stakeholder management and communication skills to deliver insights to senior business stakeholders.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in end-to-end digital analytics lifecycle including tracking implementation, data governance, and compliance adherence.
Comfortable working closely with marketing teams to measure campaign and customer journey performance.
Skilled in translating complex analytics into clear narratives and strategic business insights for cross-functional teams and leadership.