Senior Analyst, Digital Analytics (L09)
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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level, generalist digital analytics role in Hyderabad with broad skillset requirements increases applicant competition.
Analytics skills are broadly transferable, though financial-services experience is preferred.
Explicit multi-year requirements and mandatory tool proficiencies create high shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Own and execute digital measurement analytics for Synchrony Marketing Platforms using Agile methodology, including data collection, validation, reporting, and feature performance measurement.
Build and manage dashboards leveraging multiple digital analytics tools to analyze user behavior, identify journey friction points, and drive UX improvement opportunities.
Collaborate closely with onsite stakeholders and cross-functional teams to implement strategic priorities and provide strategic thought leadership to optimize and scale analytics deliveries.
Minimum Requirements
Minimum 3+ years of relevant analytics experience, including 2+ years in web analytics with tools like Adobe or Google Analytics.
2+ years experience with Python, SAS, or SQL, and 2+ years using data visualization tools such as Tableau.
Bachelor's or Master's degree in Statistics, Economics, Mathematics, or another quantitative field (distance learning not valid) with 3+ years hands-on analytics experience; or 5-7 years experience in lieu of degree.
Must be available to work from 2PM to 11PM IST with overlap for US Eastern Time meetings; ability to commute/travel to Hyderabad or Regional Engagement Hubs as needed.
Ideal Candidate Profile
Experienced in end-to-end digital analytics in financial services or similar domains, capable of managing complex digital data strategies independently.
Skilled in communicating technical solutions clearly to both technical and non-technical stakeholders across Agile teams.
Demonstrated ability to lead projects, deliver actionable insights, and build analytics roadmaps aligned with business and organizational priorities.
