Senior Manager - Social Media Communications - SCO
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Protocol Intelligence
Data-driven signals on your job's competitivenessLarge multinational brand, generalist senior social media role with broad cross-functional scope in metro markets.
Core social-media skills transfer across industries, but B2B logistics storytelling and enterprise focus favor industry experience.
Specific B2B social strategy, content, analytics, and C-suite storytelling skills create moderate shortlisting filters.
Job Description
Structured overview of role & requirementsAbout This Role
Own and execute B2B social media strategy focused on LinkedIn, including content creation and campaign leadership.
Develop and manage content calendars and diverse content formats tied to business objectives across multiple functions.
Monitor and analyze social media performance and brand conversations to improve engagement, visibility, and ROI with regular reporting.
Minimum Requirements
Work Experience Required: Not explicitly mentioned in the JD.
Strong expertise in B2B social media platforms, especially LinkedIn, and content development for corporate communication.
Proven ability to lead social media campaigns and manage cross-functional stakeholders and external agencies.
Experience in SEO, SEM, paid media alignment, and online reputation management is required.
Ideal Candidate Profile
Experienced in integrating social media strategy with broader marketing, recruitment, and branding goals in a B2B environment.
Capable of translating complex business or technical content into engaging social-first formats for leadership and industry audiences.
Skilled in data-driven social media performance measurement and proactive reputation management.