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Protocol Intelligence
Data-driven signals on your job's competitivenessCommon product-marketing manager title, broad GTM requirements, and likely metro location increases candidate competition.
Enterprise B2B fintech and insurance focus increases domain specificity, favoring candidates with relevant sector experience.
No explicit years but requires enterprise GTM, sales enablement, and cross-functional experience.
Job Description
Structured overview of role & requirementsAbout This Role
Own product positioning, value propositions, and competitive differentiation for Tartan’s enterprise products.
Plan and execute go-to-market strategies and product launches, including creating sales enablement materials and launch kits.
Drive product adoption and lifecycle marketing campaigns to improve customer activation, expansion, and retention.
Minimum Requirements
Experience in product marketing with focus on positioning, messaging, and go-to-market strategy in enterprise SaaS or related sectors.
Familiarity with sales enablement tools such as pitch decks, battlecards, and objection-handling guides.
Skills in customer and market intelligence — conducting interviews, win/loss analysis, competitor tracking.
Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
Experienced in working cross-functionally with Product, Sales, Marketing, and Leadership teams in enterprise tech environments.
Able to translate technical product features into clear business outcomes and customer value.
Skilled in developing strategic narratives for competitive enterprise markets and managing lifecycle marketing to drive adoption and retention.