Product Growth Marketing Manager
TartanHQ (company site, opens in a new tab)GurugramOn-siteDirect career pageEst. 12–22 LPA
Posted on 21 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own product positioning, value propositions, and competitive differentiation for Tartan’s enterprise products.
- Plan and execute go-to-market strategies and product launches, including creating sales enablement materials and launch kits.
- Drive product adoption and lifecycle marketing campaigns to improve customer activation, expansion, and retention.
Minimum Requirements
- Experience in product marketing with focus on positioning, messaging, and go-to-market strategy in enterprise SaaS or related sectors.
- Familiarity with sales enablement tools such as pitch decks, battlecards, and objection-handling guides.
- Skills in customer and market intelligence — conducting interviews, win/loss analysis, competitor tracking.
- Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
- Experienced in working cross-functionally with Product, Sales, Marketing, and Leadership teams in enterprise tech environments.
- Able to translate technical product features into clear business outcomes and customer value.
- Skilled in developing strategic narratives for competitive enterprise markets and managing lifecycle marketing to drive adoption and retention.