Marketing Program Specialist
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Data-driven signals on your job's competitivenessTier-1 brand, mid-level generalist marketing role in Bangalore increases competition.
Requires life-sciences/medical-device B2B experience and CRM skills, limiting cross-industry transferability.
Explicit 2-5 years, B2B life-sciences experience and Salesforce required.
Job Description
Structured overview of role & requirementsAbout This Role
Evaluate, qualify, and nurture inbound marketing leads based on predefined criteria to ensure they meet sales-readiness and fit the target buyer profile.
Maintain CRM database accuracy and data quality for accounts and contacts, performing lead scoring and data analysis to optimize lead conversion.
Collaborate with marketing and sales teams to facilitate lead handoff, conduct reporting on lead metrics, and continuously improve lead qualification and nurturing processes.
Minimum Requirements
Bachelor’s degree in pharmacy, chemistry, life sciences, biotechnology, or related field; postgraduate degree in Marketing/Management preferred.
2-5 years of experience in marketing, lead qualification, or related roles within Life Sciences, Medical Devices/Diagnostics, or related B2B industries.
Experience with Salesforce CRM and marketing automation platforms; proficiency in MS-Office including Excel and PowerPoint.
Work location: On-site in Bangalore, India; strong analytical and communication skills required.
Ideal Candidate Profile
Experienced in lead qualification and nurturing within a Life Sciences or Medical Device B2B environment, familiar with funnel management and data-driven decision making.
Skilled at coordinating between marketing and sales teams to improve lead conversion, and capable of maintaining high data quality standards in CRM systems.
Analytical with the ability to interpret campaign data and optimize processes for improved marketing effectiveness.