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Protocol Intelligence
Data-driven signals on your job's competitivenessPopular mid-level digital marketing manager role, metro context and broad skills increase candidate competition.
Digital marketing skills transfer across industries; sector experience listed only as a plus.
No strict years or certifications, but managerial and team-building experience expected, so moderate filtering.
Job Description
Structured overview of role & requirementsAbout This Role
Lead and build the digital marketing function from the ground up, including hiring and setting up processes, tools, and reporting.
Manage performance of websites and digital channels (paid and organic) to meet commercial goals.
Use content marketing and data analysis to improve search visibility and grow traffic, working closely with senior marketing leaders.
Minimum Requirements
Experience building and leading digital marketing teams, ideally in software or B2B environments.
Proven ability to manage digital marketing channels with focus on revenue growth.
Strong skills in data-driven goal setting, performance tracking, and reporting.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Comfortable operating in fast-moving, growing business environments shaping digital marketing strategies.
Experience in consumer-facing sectors like hospitality or travel is a plus due to understanding demand and seasonality impacts.
Practical, forward-thinking leader capable of turning ideas into action and collaborating across multiple stakeholders.