Manager, Brand & Portfolio Management - Oreo Activation
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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 FMCG, popular Brand Manager title, and Mumbai metro location increase candidate competition.
Prefers consumer goods/FMCG experience and P&L skills, indicating moderate industry specificity.
Prefers FMCG brand, P&L and cross-functional experience but lists no explicit years, so moderate strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Implement portfolio strategy aligned with brand vision to drive sustainable growth across cross-functional and regional teams.
Develop and execute annual integrated marketing and commercial plans targeting revenue and profit objectives.
Utilize deep consumer insights and brand positioning to manage brand communications and 360-degree campaigns.
Minimum Requirements
Work Experience Required: Not explicitly mentioned in the JD.
Experience in consumer behavior analysis, preferably in the consumer goods sector within a matrix environment.
Strong analytical and strategic acumen balancing commercial goals with creativity.
Effective verbal, written, and executive presentation skills.
Ideal Candidate Profile
Experienced in managing brand portfolios with focus on seamless consumer experience and meeting business objectives beyond brand and budget.
Ability to lead and influence cross-functional teams in diverse economic markets.
Capable of developing consumer-centric brand growth strategies with a balance of analytics and creativity.