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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong fintech brand, metro Bengaluru location, senior generalist analytics role, and remote flexibility increase applicant competition.
Analytics skills are transferable across industries, though fintech and attribution experience bias fit toward marketing and product teams.
Mandatory 6+ years, performance marketing, SQL/Python, and attribution/MMM skills create strict screening filters.
Job Description
Structured overview of role & requirementsAbout This Role
Own and manage insights projects focused on member growth and acquisition, translating analysis into actionable recommendations for stakeholders and senior management.
Use SQL and Python to analyze data related to performance marketing and growth initiatives, delivering descriptive to prescriptive analytics to support business objectives.
Collaborate with engineering and marketing teams to integrate data from multiple sources (e.g., Google Ads, Facebook Ads), measure marketing campaign performance, and support analytics leadership in prioritizing business cases.
Minimum Requirements
6+ years of experience in analytics within a digital product environment.
Mandatory experience in Performance Marketing and understanding of digital marketing tools (e.g., A/B testing, Google Analytics, Appsflyer).
Strong skills in SQL and data visualization tools such as Looker, Tableau, or Qlikview.
Work Experience Required: 6+ years explicit; Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in fintech or digital product analytics with a focus on member acquisition and marketing effectiveness.
Capable of leading and influencing cross-functional teams including analysts, engineers, and data scientists without formal authority.
Strong commercial mindset with ability to transform ambiguous business questions into defined analytical solutions and drive data-driven decision making.