Senior Product Analyst
Tide (company site, opens in a new tab)6+ yrsDelhi NCROn-siteDirect career pageEst. 16–28 LPA
Posted on 21 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage and execute insights projects focused on member growth and acquisition, specifically supporting performance marketing and growth initiatives.
- Use SQL and Python to analyze data from various platforms, delivering descriptive to prescriptive analytics to optimize acquisition efficiency and customer lifetime value.
- Collaborate with analytics engineering and marketing tech teams to integrate multiple data sources and provide accurate attribution and ROI analysis for marketing campaigns.
Minimum Requirements
- 6+ years of experience in analytics within a digital product environment.
- Mandatory experience in performance marketing and strong understanding of digital marketing tools and metrics including A/B testing, Google Analytics, and attribution models.
- Proficiency in SQL and visualization tools such as Looker, Tableau, or Qlikview.
- Work Experience Required: 6+ years in analytics (performance marketing experience mandatory).
Ideal Candidate Profile
- Experienced in fintech or digital product analytics with a deep understanding of performance marketing and growth metrics.
- Capable of leading cross-functional teams and influencing stakeholders without formal authority, showing strong leadership within analytics.
- Able to operate in ambiguous, fast-paced environments, balancing multiple priorities while translating complex analytics into actionable business insights.