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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 FMCG brand, popular Brand Manager title, and metro location increase candidate competition.
FMCG brand management requires category, retail and activation expertise, limiting cross-industry transferability.
Role requires FMCG marketing, P&L and Integrated Business Planning skills but lists no strict years requirement.
Job Description
Structured overview of role & requirementsAbout This Role
Implement and execute brand strategy and growth plans collaboratively with cross-functional teams to meet business targets.
Manage financial P&L with accountability for Net Revenue, Gross Margin, and Net Contribution delivery.
Drive innovation agendas and integrated business planning to ensure accurate forecasts and marketing communication activated for the Oreo brand.
Minimum Requirements
Experience in marketing, preferably within fast-moving consumer goods (FMCG) sector.
Strong financial P&L understanding including revenue and margin accountability.
Proven project management skills from design to completion with an action orientation.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in autonomous delivery of results and influencing stakeholders across multiple functions.
Capable of developing and executing integrated marketing communications and 360-degree campaigns based on consumer insights.
Comfortable working in cross-functional teams including Sales, R&D, Manufacturing, Insights, and external agencies.