Senior Partner Alliances Marketing Specialist
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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 brand, Mumbai metro, senior generalist partner-marketing role with broad skills amplifies competition.
B2B partner marketing skills transfer across tech industries but favor IT services experience, so medium sensitivity.
Requires advanced partner-marketing, CRM, and campaign skills but lists no explicit years, so moderate strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Own joint marketing strategy, planning, and execution with partner companies to drive brand visibility, lead generation, and business growth.
Manage multi-year alliances partner marketing plans aligned with business development agreements.
Leverage marketing automation and CRM tools to track campaign performance, coordinate cross-functional efforts, and optimize marketing ROI.
Minimum Requirements
Bachelor's degree or equivalent in Marketing, Business, Communications, or related field.
Advanced experience in partner marketing, B2B marketing, or alliance management within IT services or technology sector.
Proven expertise in planning, executing, and measuring joint marketing campaigns and partnership value proposition development.
Workplace type: Hybrid; Relevant certifications desirable but not mandatory.
Ideal Candidate Profile
Experienced in managing strategic B2B alliances with demonstrated success in developing joint marketing campaigns that generate measurable outcomes.
Data-driven marketer with advanced skills in marketing automation platforms, CRM systems, and analytics tools to optimize partnership initiatives.
Able to coordinate multi-stakeholder projects and align marketing efforts with cross-functional teams including sales and product.