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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong employer brand, metro location, generalist social marketing brief, and broad creative requirements heighten competition.
Core social marketing skills transfer, but entertainment and creator-specific experience increases industry specificity.
Explicit 8+ years requirement plus entertainment/category experience and cultural expertise make screening stringent.
Job Description
Structured overview of role & requirementsAbout This Role
Lead growth and nurture of Netflix India's OTT social community to maintain top monthly share of voice and influence title visibility.
Mine real-time audience feedback and sentiment to identify breakout moments early and recommend marketing pivots internally.
Drive brand culture through meaningful cultural events, social IP creation, creator partnerships, and co-own cross-functional social marketing campaigns.
Minimum Requirements
8 to 10+ years experience in social marketing, preferably in entertainment, network/studio marketing, global lifestyle/digital-first brands, or creative agencies.
Deep knowledge of Indian internet behavior across regions and demographics.
Strong content programming instincts with ability to sequence social conversations around content lifecycle.
Work Experience Required: Explicitly stated 8 to 10+ years in relevant fields.
Ideal Candidate Profile
Experienced strategic social marketer who blends creative idea generation with data-driven decision making.
Culturally fluent in Indian internet trends and content consumption including Hindi and South Indian regional content.
Comfortable operating with high ownership in ambiguous, dynamic environments and influencing cross-functional teams.