Specialist - Business & Customer Analytics
METRO Global Solution Center IndiaMatch Score
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Protocol Intelligence
Data-driven signals on your job's competitivenessKnown multinational brand, metro Pune location, and mid-level analytics role increase competition.
CRM and marketing analytics skills transferable but preference for FMCG/retail gives moderate domain bias.
Mandatory 5+ years plus advanced SQL, BigQuery and Looker Studio requirements narrow candidate pool.
Job Description
Structured overview of role & requirementsAbout This Role
Lead data-driven decision-making and customer-centric marketing initiatives supporting 21 countries globally.
Analyze customer behavior and marketing campaign outcomes to optimize CRM communication journeys and create scalable automation tools.
Develop and maintain business intelligence reports and dashboards, leveraging data integration and visualization tools (Looker Studio mandatory).
Minimum Requirements
Bachelor's degree (mandatory).
5+ years of experience in CRM marketing campaign analysis and execution.
Advanced SQL skills with experience in BigQuery and Google Cloud Platform (GCP).
Proficiency in Excel/Access and BI tools for data visualization; Looker Studio usage mandatory.
Ideal Candidate Profile
Experienced in customer and marketing analytics within FMCG or similar sectors, focusing on CRM and campaign performance.
Capable of collaborating with international marketing and data science teams to deliver data-driven insights and automated processes.
Skilled in integrating multiple data sources and ensuring high-quality reporting in a multi-country environment.