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Protocol Intelligence
Data-driven signals on your job's competitivenessMetro location and strong employer brand, but niche Salesforce Marketing Cloud specialization limits applicant pool.
Medium — Salesforce Marketing Cloud skills are transferable, but manufacturing domain preference increases fit sensitivity.
High — mandates 7+ years, Salesforce Marketing Cloud certifications, and specific Ampscript/SQL/Journey Builder expertise.
Job Description
Structured overview of role & requirementsAbout This Role
Lead design, development, configuration, and deployment of Caterpillar’s Digital Marketing platform focusing on Salesforce Marketing Cloud capabilities.
Own platform health end-to-end by identifying bottlenecks and implementing improvements to ensure high availability, resilience, and scalability.
Mentor software engineers, drive application deployment aligned to business needs, and maintain high quality coding and documentation standards.
Minimum Requirements
Minimum 7+ years of professional experience as a Salesforce Marketing Cloud Developer with multiple Salesforce Marketing Cloud certifications.
Experience in Campaign creation, execution, Marketing Cloud administration, Ampscript, SQL, Cloud pages, and multi-channel journey implementation using Journey Builder, Email Studio, Mobile Studio.
Experience working in Agile methodology or SDLC practices with strong understanding of relational databases, data governance, and enterprise data integration.
Work Experience Required: 7+ years in Salesforce Marketing Cloud or related digital marketing technology roles.
Ideal Candidate Profile
Experienced in digital marketing programs with demonstrated ability to lead and deliver scalable marketing cloud solutions in manufacturing or automotive industry contexts.
Skilled in architecture and operationalizing multi-channel marketing capabilities with strong command over data-driven campaign personalization and analytics.
Capable of independently managing end-to-end platform development and mentoring teams, with strong stakeholder management and communication skills.