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Generalist influencer marketing role increases applicant density despite smaller brand and office-based scope.
Skills are transferable across consumer brands though beauty category experience is preferred.
No explicit years or certifications and broad skill requirements reduce strictness.
Identify, onboard, and maintain relationships with beauty, fashion, and lifestyle influencers aligned with the brand.
Coordinate end-to-end execution of influencer marketing campaigns including outreach, negotiation, briefing, content delivery, and ensuring adherence to timelines.
Monitor and analyze campaign performance metrics to compile reports and support data-driven improvements for future campaigns.
Strong understanding of social media platforms and influencer marketing trends.
Excellent communication, negotiation, and relationship-management skills.
Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in managing influencer collaborations and delivering influencer marketing campaigns within the beauty or lifestyle domain.
Capable of independently coordinating with multiple internal teams (marketing, brand, finance) and external stakeholders simultaneously.
Comfortable with tracking campaign performance and making data-driven recommendations for optimizing influencer marketing efforts.
