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Generalist mid-level marketing role, metro location and broad skillset increases applicant competition.
Requires SaaS/B2B marketing analytics and CRM experience, moderately transferable across industries.
Explicit 2–4 years, SaaS/B2B requirement and specific tools (Google Analytics, HubSpot) increase filtering rigor.
Analyze marketing performance across SEO, SEM, paid, email, social, and events channels to measure campaign effectiveness.
Build and maintain marketing dashboards and performance reports to track KPIs such as campaign ROI, CAC, conversions, MQL, SQL, and Closed-Won funnel metrics.
Conduct B2B SaaS market, competitor, and customer research to optimize segmentation, targeting, and marketing operations.
2–4 years of relevant work experience in marketing analytics or operations.
Experience in a SaaS and/or B2B environment is mandatory.
Proficiency in Google Analytics and HubSpot or similar Marketing/CRM platforms is required.
Location: Noida; Work Mode: Hybrid; Employment Type: Full-time.
Experienced in detailed multi-channel marketing performance analysis within B2B SaaS contexts.
Skilled in using analytics and CRM platforms to build actionable reports and dashboards for marketing and leadership.
Comfortable working collaboratively with marketing teams to improve campaign performance and support budget tracking.