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Generalist marketing title and early-mid experience attract many applicants, modest brand increases competition.
Core marketing skills are transferable, but dental/medical-device knowledge and India-market experience increase fit sensitivity.
Explicit 2-3 year MarCom requirement and India-market experience required, but no strict certifications or niche skills.
Develop and implement marketing communication strategy tailored to the Indian market.
Manage creation of localized marketing materials and digital campaigns to boost brand awareness and support sales.
Plan and execute trade shows, events, and collaborate with sales and external agencies managing the annual MarCom budget.
2-3 years of experience in MarCom or marketing roles with proven expertise in the Indian market.
Strong experience in creating and managing digital and social media content.
Excellent project management, organizational, and communication skills.
Work Experience Required: 2-3 years in marketing/MarCom roles in India.
Experienced in executing result-oriented marketing campaigns in India’s healthcare or dental segments preferred (implied relevance).
Comfortable working in global, fast-paced, and hybrid environments with cross-functional collaboration.
Demonstrated ability to manage multiple projects and stakeholders including agencies, sales teams, and creatives.