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Strong employer brand, generalist customer-marketing mid-level role with FMCG preference increases applicant competition.
Requires FMCG/Alco-Bev sales experience and outlet management, limiting transferability across unrelated industries.
MBA requirement plus 2-4 years FMCG/alco-bev sales experience and vendor-management skills make filtering strict.
Manage outlet operations including market assessment, installation, and maintenance of promotional materials and POS branding elements.
Oversee brand visibility and communication through coordination with sales teams and vendors, ensuring effective execution of brand strategies and promotional activities.
Monitor budget adherence at the state level and provide analytics on performance with actionable insights for continual improvement.
MBA in Sales and Marketing.
2-4 years of experience in FMCG or Alcoholic Beverages sales.
Location requirement: Karimnagar.
Work Experience Required: 2-4 years in relevant FMCG/Alco-Bev sales domain.
Experienced in outlet management and vendor coordination in a sales and marketing environment within FMCG or Alcoholic Beverages sectors.
Capable of executing and monitoring brand visibility strategies with a focus on ROI and promotional effectiveness.
Comfortable spending majority of time in the market with strong networking and communication skills.