Manager - Market Research
Mahindra & Mahindra Ltd (company site, opens in a new tab)5+ yrsMumbaiOn-siteDirect career pageEst. 14–22 LPA
Posted on 18 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead design and execution of qualitative and quantitative consumer and market research to generate actionable insights for product strategy, brand positioning, and customer experience.
- Manage external research agencies to ensure quality in research design, fieldwork, and analysis.
- Communicate insights and strategic recommendations to cross-functional stakeholders, influencing marketing, product, and business decisions.
Minimum Requirements
- MBA degree mandatory.
- Minimum 5+ years post-MBA experience in consumer insights, with agency or client-side exposure.
- Strong quantitative research skills with qualitative experience; experience in advanced analytics including predictive modeling and segmentation.
- Experience or interest in automotive sector is a plus but not strictly required.
Ideal Candidate Profile
- Experienced in both designing and translating consumer research into strategic business insights, with a strong quantitative foundation and qualitative expertise.
- Comfortable managing external agencies and driving research quality across multiple studies and touchpoints.
- Able to influence diverse stakeholder groups including leadership, marketing, and product teams through compelling storytelling based on data insights.