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Strong employer brand, mid-level generalist insights role, metro location and broad skillset increase applicant competition.
Core consumer-insights skills are transferable, but automotive experience and post-MBA requirement raise industry specificity.
Mandates MBA, 5+ years post-MBA and specialized insights plus analytics skills, making filters stringent.
Lead design and execution of qualitative and quantitative consumer and market research to generate actionable insights for product strategy, brand positioning, and customer experience.
Manage external research agencies to ensure quality in research design, fieldwork, and analysis.
Communicate insights and strategic recommendations to cross-functional stakeholders, influencing marketing, product, and business decisions.
MBA degree mandatory.
Minimum 5+ years post-MBA experience in consumer insights, with agency or client-side exposure.
Strong quantitative research skills with qualitative experience; experience in advanced analytics including predictive modeling and segmentation.
Experience or interest in automotive sector is a plus but not strictly required.
Experienced in both designing and translating consumer research into strategic business insights, with a strong quantitative foundation and qualitative expertise.
Comfortable managing external agencies and driving research quality across multiple studies and touchpoints.
Able to influence diverse stakeholder groups including leadership, marketing, and product teams through compelling storytelling based on data insights.