Data Science Manager -Marketing
Empower (company site, opens in a new tab)8–12 yrsBengaluruOn-siteDirect career pageEst. 28–45 LPA
Posted on 18 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own the end-to-end Marketing Mix Modeling (MMM) measurement process including model development, validation, refreshes, interpretation, and stakeholder adoption.
- Translate MMM outputs into actionable marketing investment insights such as ROI, ROAS, and budget allocation scenarios.
- Manage external MMM vendors and cross-functional teams, improving data quality, establishing repeatable processes, and building long-term marketing measurement capabilities.
Minimum Requirements
- 8–12 years of experience in marketing analytics, marketing science, econometrics, or related fields.
- 5+ years of hands-on experience specifically with Marketing Mix Modeling (MMM).
- Bachelor’s or Master’s degree in Statistics, Data Science, or a related quantitative discipline.
- Proficiency in SQL and Python for data analysis and validation tasks.
Ideal Candidate Profile
- Experienced in managing complex marketing measurement programs with multiple stakeholders and external vendors without formal people management responsibilities.
- Strong expertise in MMM concepts including model diagnostics, calibration, and interpretation for business decision-making.
- Prior experience in building MMM capabilities from scratch and integrating complementary marketing measurement methodologies such as experimentation and brand measurement.