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Mid-level, generalist web/marketing role in a metro with common skills and testing experience increases candidate competition.
Skills are transferable across industries but preference for B2B/SaaS/financial services yields moderate domain sensitivity.
Explicit 6–9 years requirement plus mandatory CRO, SEO, GA4, Webflow, and marketing automation experience raises filter strictness.
Own the end-to-end web strategy, roadmap, and performance of the company website to drive traffic, conversion, and pipeline.
Lead experimentation and conversion optimisation through designing and analysing A/B and multivariate tests for key site elements and user flows.
Coordinate cross-functional teams in India and US, managing project delivery, prioritisation, and SEO direction for the website.
6–9 years of experience in web strategy, digital marketing, growth marketing, or related discipline with experience setting direction.
Proficiency in Google Analytics (GA4) including building dashboards and attribution analysis.
Strong working knowledge of SEO fundamentals including technical, on-page, and emerging Answer Engine Optimisation (AEO).
Working knowledge of Webflow sufficient to scope work, review builds, and troubleshoot with developers.
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or related field, or equivalent experience.
Experienced in managing smart prioritisation balancing impact, effort, and dependencies for web projects and experiments.
Technically fluent enough to collaborate credibly with developers and designers, reviewing builds and ensuring quality.
Strong project management skills with the ability to handle multiple concurrent projects and coordinate cross-geography teams.