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Common content role with metro location and broad skillset increases candidate competition.
Prefers fintech experience but core content and campaign skills transfer well across industries.
Minimum 2 years experience plus content and CRM skills create moderate shortlisting filters.
Translate business, marketing, and product objectives into creative content and communication strategies.
Develop campaign concepts, scripts, CRM communications, app and digital content tailored to multiple channels while maintaining brand consistency.
Collaborate with Marketing, Product, and Business teams to create execution-ready content briefs and adapt ideas across formats and platforms.
Minimum 2 years experience in content strategy, creative content, copywriting, digital marketing, advertising, or similar roles.
Strong writing and communication skills in English with the ability to develop engaging short and long-form copy, including scripts for videos and social media.
Location requirement: Head Office, Gurgaon.
Graduate degree required.
Ability to strategize from a business brief to create big idea campaigns integrating CRM, social, app, and brand content.
Strong understanding of digital-first communication, social media content, and customer lifecycle communications.
Experience or interest in fintech, financial services, digital products, and AI-led marketing tools is advantageous but not mandatory.