Digital Marketing Executive – Performance Marketing
Techdome (company site, opens in a new tab)2–5 yrsIndoreOn-siteDirect career pageEst. 4–8 LPA
Posted on 18 Sept
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Job description
Structured overview of role & requirements
About This Role
- Plan, manage, and optimize paid digital campaigns on Google Ads and Meta Ads focusing on lead generation and performance metrics.
- Monitor and optimize key performance indicators: CPC, CPL, CPA, CAC, ROAS, CTR, CVR to maximize ROI.
- Set up and maintain tracking systems (GA4, GTM, Meta Pixel/CAPI, UTM) and produce campaign performance reports for actionable insights.
Minimum Requirements
- 2–5 years of hands-on experience in Performance Marketing with expertise in Google Ads and Meta Ads.
- Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or related field.
- Strong knowledge of conversion tracking tools including GA4, GTM and understanding of CPL, CPA, CAC, ROAS, CTR, CVR metrics.
- Work Experience Required: 2–5 years
Ideal Candidate Profile
- Experienced in managing diverse paid campaign types including Search, Display, YouTube, Performance Max, and remarketing with focus on lead quality and conversion.
- Analytically driven with proven skills in campaign optimization and reporting using tools like Excel, Looker Studio, or equivalent.
- Has background or familiarity with SaaS, Technology, B2B/B2C sectors and complementary skills in SEO, CRO, AI marketing, or marketing automation.