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Popular mid-level performance marketing role with common toolset increases candidate competition.
Performance marketing skills are highly transferable across industries, so background sensitivity is low.
Explicit 2–5 years plus mandatory Google/Meta/GA4/GTM skills increase screening strictness.
Plan, manage, and optimize paid digital campaigns on Google Ads and Meta Ads focusing on lead generation and performance metrics.
Monitor and optimize key performance indicators: CPC, CPL, CPA, CAC, ROAS, CTR, CVR to maximize ROI.
Set up and maintain tracking systems (GA4, GTM, Meta Pixel/CAPI, UTM) and produce campaign performance reports for actionable insights.
2–5 years of hands-on experience in Performance Marketing with expertise in Google Ads and Meta Ads.
Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or related field.
Strong knowledge of conversion tracking tools including GA4, GTM and understanding of CPL, CPA, CAC, ROAS, CTR, CVR metrics.
Work Experience Required: 2–5 years
Experienced in managing diverse paid campaign types including Search, Display, YouTube, Performance Max, and remarketing with focus on lead quality and conversion.
Analytically driven with proven skills in campaign optimization and reporting using tools like Excel, Looker Studio, or equivalent.
Has background or familiarity with SaaS, Technology, B2B/B2C sectors and complementary skills in SEO, CRO, AI marketing, or marketing automation.