Brand Franchise Manager - Cidmus
Dr. Reddy's Laboratories Ltd. (company site, opens in a new tab)5+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted on 18 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own the end-to-end product launch process including idea generation from KOLs, prioritization, business case preparation, and timely market introduction of pharmaceutical products.
- Manage brand performance through market research, insights gathering, issue identification, and action plan implementation over the initial 12 months post-launch.
- Collaborate with cross-functional teams including SCM for product availability, RSMs for regional feedback and strategy, and maintain strong relationships with KOLs to drive brand growth.
Minimum Requirements
- 5+ years of experience in Sales & Marketing, preferably in Pharmaceutical industry.
- Educational qualification: Science/Pharma/Medical Graduate; MBA in Marketing preferred.
- Technical proficiency in pharmaceutical market data interpretation, competitor and trend analysis, and basic anatomy and physiology knowledge.
- Work Experience Required: 5+ years in relevant domain.
Ideal Candidate Profile
- Experienced in pharmaceutical brand management with exposure to generics market dynamics and launch management.
- Skilled at stakeholder engagement, particularly with Key Opinion Leaders and regional sales teams, to incorporate feedback into marketing strategies.
- Analytical and problem-solving capabilities to navigate regulatory, market access, and product challenges effectively.