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Tier-1 pharma mid-level brand role in Mumbai with common skillset increases competition.
Strong pharma and KOL experience required, limiting transferability across industries.
Requires 5+ years plus pharma-specific KOL and marketing experience, making shortlist filters strict.
Own the end-to-end product launch process including idea generation from KOLs, prioritization, business case preparation, and timely market introduction of pharmaceutical products.
Manage brand performance through market research, insights gathering, issue identification, and action plan implementation over the initial 12 months post-launch.
Collaborate with cross-functional teams including SCM for product availability, RSMs for regional feedback and strategy, and maintain strong relationships with KOLs to drive brand growth.
5+ years of experience in Sales & Marketing, preferably in Pharmaceutical industry.
Educational qualification: Science/Pharma/Medical Graduate; MBA in Marketing preferred.
Technical proficiency in pharmaceutical market data interpretation, competitor and trend analysis, and basic anatomy and physiology knowledge.
Work Experience Required: 5+ years in relevant domain.
Experienced in pharmaceutical brand management with exposure to generics market dynamics and launch management.
Skilled at stakeholder engagement, particularly with Key Opinion Leaders and regional sales teams, to incorporate feedback into marketing strategies.
Analytical and problem-solving capabilities to navigate regulatory, market access, and product challenges effectively.