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Mid-level generalist title, metro location, and common experience band increase candidate density despite SFMC niche.
Requires deep Salesforce Marketing Cloud, AMPscript and AEM integration expertise, reducing cross-industry transferability.
Explicit 4–6 years plus mandatory SFMC, AMPscript, integrations and HTML/CSS skills enforce strict shortlisting.
Own end-to-end configuration and customization of Salesforce Marketing Cloud (SFMC) Journey Builder and related capabilities.
Integrate SFMC with Adobe Experience Manager (AEM) and Adobe DAM platforms to enable seamless content and asset management.
Design and develop dynamic, personalized marketing campaigns using AMPscript, SQL segmentation, and advanced HTML/CSS email templates.
4-6 years of professional experience in Salesforce Marketing Cloud with strong hands-on expertise.
Proficiency across SFMC modules: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, and Contact Builder.
Skills in AMPscript, Dynamic Content Rules, SQL for segmentation, and responsive HTML/CSS for email development.
Experience integrating SFMC with Adobe AEM and Adobe Digital Asset Management platforms.
Experienced in designing scalable, secure SFMC architectures and solution integration strategies including API-based integrations.
Skilled at collaborating with cross-functional teams (business, marketing, technical) to deliver end-to-end customer engagement solutions.
Strong operational focus on optimizing performance, security, maintainability of marketing technology implementations.