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Metro Bangalore role, strong employer brand, and common analytics skillset increase candidate competition.
Marketing-measurement focus and retail analytics experience increase preference for domain-relevant backgrounds.
Explicit 8–12 years, required marketing analytics domain expertise, and specific technical stack make shortlisting highly selective.
Lead complex analytical projects measuring marketing effectiveness, media performance, and marketing investment optimization.
Develop and deploy scalable data solutions and measurement frameworks involving campaign/channel performance, forecasting, and advanced methodologies.
Partner with stakeholders and cross-functional teams to translate analysis into business strategies and build sustainable analytics capabilities.
Bachelor’s or Master’s degree in a quantitative discipline such as Statistics, Data Science, Mathematics, or Engineering.
8–12 years total professional experience with 6–8 years in analytics/marketing analytics/media measurement or related fields.
Advanced technical proficiency in SQL, Python/R/PySpark, cloud data platforms (e.g., GCP BigQuery, Spark, Hive), and experience with data warehousing and BI tools.
Work Experience Required: 8–12 years overall, including 6–8 years relevant to analytics or marketing analytics.
Experienced in independently leading complex marketing measurement and analytics projects with significant stakeholder influence.
Strong technical acumen with ability to design analytical methodologies, assess statistical assumptions, and create scalable data and reporting solutions.
Comfortable working cross-functionally with marketing, product, engineering, and data science teams; able to translate ambiguous business problems into actionable analytics.