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Bangalore-based mid-level lead-generation role at a known medical conglomerate attracts many qualified applicants.
High: role prefers Life Science/Medical B2B background, reducing cross-industry transferability.
Moderate: requires 2+ years plus industry-specific B2B/medical experience and CRM proficiency.
Evaluate and qualify marketing-generated leads to ensure sales-readiness based on predefined criteria and target buyer profiles.
Maintain and ensure high data quality standards in CRM by cleaning, updating, and removing duplicates of marketing lead data.
Analyze lead and campaign data to measure effectiveness, perform lead scoring, generate reports on KPIs, and recommend optimizations.
Bachelor's degree.
Minimum 2 years of experience in marketing, lead qualification, or related roles within Life Science, Medical, or B2B environments.
Proficient in CRM systems (preferably Salesforce.com) and marketing automation tools with solid understanding of lead management processes.
Work Experience Required: Minimum 2 years in relevant marketing or lead qualification roles.
Strong analytical capability with focus on data-driven lead qualification and process optimization.
Experienced in cross-functional collaboration between marketing, sales, and customer success teams to ensure seamless lead handoff and nurturing.
Experienced working in high-paced B2B or Life Science/Medical marketing environments with demonstrated results in lead conversion and qualification.