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Mid-level, metro role with strong brand and broad digital media skillset increases candidate competition.
Role demands specialized ad-tech and programmatic experience, limiting cross-industry transferability.
Requires explicit 3–7 years plus specific DSP/DMP/adtech tool experience, making filters moderately strict.
Analyze digital media campaign performance and provide optimization recommendations across multiple channels including display, mobile, video, social, and search.
Manage day-to-day campaign setup and execution using ad servers and demand-side platforms ensuring alignment with vendor and client goals.
Generate detailed reports and actionable insights to improve marketing outcomes and inform future campaign strategies.
3–7 years of experience in digital media trading, optimization, or performance marketing.
Proven expertise with DSPs (e.g., DV360, The Trade Desk), DMP platforms (e.g., Lotame, BlueKai), and ad servers (e.g., Google Ad Manager, Campaign Manager 360).
Strong analytical skills with advanced proficiency in Microsoft Excel and PowerPoint.
Flexibility to work during US Central Standard Time (CST) hours for parts of the year.
Has deep domain knowledge of display advertising ecosystem including programmatic buying, RTB strategies, and ad network operations.
Experienced in managing complex campaigns across diverse digital channels with focus on real-time optimization and audience segmentation.
Operates effectively in fast-paced environments requiring collaboration across internal teams and agency partners, balancing multiple priorities and stakeholders.