3–7 yrsBengaluruOn-siteDirect career pageEst. 8–18 LPA
Posted on 18 Sept
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Job description
Structured overview of role & requirements
About This Role
- Analyze digital media campaign performance and provide optimization recommendations across multiple channels including display, mobile, video, social, and search.
- Manage day-to-day campaign setup and execution using ad servers and demand-side platforms ensuring alignment with vendor and client goals.
- Generate detailed reports and actionable insights to improve marketing outcomes and inform future campaign strategies.
Minimum Requirements
- 3–7 years of experience in digital media trading, optimization, or performance marketing.
- Proven expertise with DSPs (e.g., DV360, The Trade Desk), DMP platforms (e.g., Lotame, BlueKai), and ad servers (e.g., Google Ad Manager, Campaign Manager 360).
- Strong analytical skills with advanced proficiency in Microsoft Excel and PowerPoint.
- Flexibility to work during US Central Standard Time (CST) hours for parts of the year.
Ideal Candidate Profile
- Has deep domain knowledge of display advertising ecosystem including programmatic buying, RTB strategies, and ad network operations.
- Experienced in managing complex campaigns across diverse digital channels with focus on real-time optimization and audience segmentation.
- Operates effectively in fast-paced environments requiring collaboration across internal teams and agency partners, balancing multiple priorities and stakeholders.