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Generalist marketing executive at a well-known FMCG bottler with broad skills requirements, moderate competition.
BTL, POSM, and FMCG launch experience is moderately industry-specific but transferable across consumer-goods roles.
No explicit years but requires specific BTL and launch experience, so moderate strictness.
Manage core BTL marketing activities within assigned territory, including product launch support using Display, POSM, banners, and posters.
Support sales teams by executing on-ground marketing elements and tracking brand performance and distribution in the territory.
Monitor competitor launches and schemes, maintain updated market data and analysis for the unit.
Work Experience Required: Not explicitly mentioned in the JD
Experience with BTL marketing and new product launches essential.
Ability to manage and analyze market mapping and data is required.
Adherence to guidelines from Marketing Manager is mandatory.
Experienced in hands-on territory marketing execution and sales support.
Proficient in tracking competitor activities and brand distribution metrics.
Comfortable working under direct guidance from marketing leadership with ownership of local marketing initiatives.