Marketing Executive
Varun Beverages Limited (company site, opens in a new tab)On-siteDirect career pageEst. 3–6 LPA
Posted on 17 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage core BTL marketing activities within assigned territory, including product launch support using Display, POSM, banners, and posters.
- Support sales teams by executing on-ground marketing elements and tracking brand performance and distribution in the territory.
- Monitor competitor launches and schemes, maintain updated market data and analysis for the unit.
Minimum Requirements
- Work Experience Required: Not explicitly mentioned in the JD
- Experience with BTL marketing and new product launches essential.
- Ability to manage and analyze market mapping and data is required.
- Adherence to guidelines from Marketing Manager is mandatory.
Ideal Candidate Profile
- Experienced in hands-on territory marketing execution and sales support.
- Proficient in tracking competitor activities and brand distribution metrics.
- Comfortable working under direct guidance from marketing leadership with ownership of local marketing initiatives.