Back
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Strong brand plus mid-level experience, metro location, and generalist merchant engagement skills increase competition.
Merchant engagement and WhatsApp marketing skills are broadly transferable across fintech, e-commerce, and retail.
Explicit 3+ years and mandatory hands-on WhatsApp/CRM requirements create moderate shortlisting rigidity.
Plan and execute merchant engagement and marketing campaigns through WhatsApp to drive product adoption.
Manage regular communication with onboarded merchants, ensuring timely and effective promotional and engagement messaging.
Track campaign performance and prepare basic reports/MIS to monitor merchant engagement and campaign outcomes.
3+ years experience in WhatsApp Marketing, CRM, Digital Marketing, Customer Engagement, or Merchant Communication.
Hands-on experience managing WhatsApp campaigns or communications.
Bachelor's degree in Marketing, Business, Communications, or related field.
Proficient in MS Excel or Google Sheets.
Experienced in digital marketing with a focus on WhatsApp or similar digital communication channels for merchant/customer engagement.
Strong coordination and execution skills to manage cross-functional teams for campaign delivery.
Able to analyze campaign performance metrics and generate actionable reports for stakeholder review.