Associate Marketing Manager
Leica Microsystems (company site, opens in a new tab)8–10 yrsBengaluruOn-siteDirect career pageEst. 16–28 LPA
Posted on 17 Sept
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Job description
Structured overview of role & requirements
About This Role
- Plan and execute strategic field marketing initiatives to drive business growth, customer engagement, brand awareness, and demand generation for Leica Microsystems in India.
- Develop and manage relationships with Key Opinion Leaders (KOLs), healthcare practitioners, hospitals, academic institutes, and clinical stakeholders in specified specialties including Neurosurgery, ENT, Plastic & reconstructive, and Ophthalmology.
- Lead the execution of Continuing Medical Education (CME) programs, clinical workshops, scientific meetings, congresses, and product demonstrations to promote scientific engagement and product adoption.
Minimum Requirements
- 4-5 years of sales experience in healthcare, medical device, life sciences, diagnostics, or pharmaceutical sectors. 8-10 years of marketing experience, preferably in medical devices, implants, or healthcare capital equipment.
- Strong experience in KOL engagement, physician relationship management, and stakeholder engagement.
- Bachelor's degree in Life Sciences, Healthcare, Marketing, Science, or related field; MBA preferred.
- Onsite role based in Bangalore.
Ideal Candidate Profile
- Experienced in working directly with healthcare practitioners especially in surgical specialties like Neurosurgery and Ophthalmology.
- Proven capability in organizing and managing CMEs, workshops, scientific meetings, and conferences with end-to-end execution including faculty coordination, logistics, budgeting, and ROI tracking.
- Skilled in integrating digital and field marketing activities for lead generation and campaign optimization within the healthcare or life sciences sectors.